Vidsummit is a yearly conference made for content creators and corporate sponsors. The conference is not open to the general public, so the branding needed to be appropriate for the new age of media and appeal to the new stars of the show, content creators.
For this project I created a dynamic logo. The rectangular shape is cut off from the word VID. The shape serves as a container for colors, images, or videos.
The dynamic logo opened up the possibilities for applying the brand in different spaces, while still feeling connected.