Kutaka is a safari lodge located in Botswana, Africa. The goal for this project was to create a hotel brand that allows explorers to learn about the most exotic animals in the world while staying in a comfortable lodge. The target audience was affluent families and young travelers. The branding needed to be authentic to the country of Botswana and bring out the beauty in African design.
The Kutaka logo is made out of custom type. I wanted a typeface that was curved, and had a high baseline. This allowed the logo to work well with serif or sans serif as secondary type.
The custom typeface and the pattern served as the focus for Kutaka. The pattern applied in different angles allowed for diversity while still being on-brand.