After the emergence of COVID-19 the concerns over health habits have understandably increased. The goal for this project was to create a vitamin c supplement that could appeal to kids and their parents. I wanted joocee to feel like a supplement but still be fun and appealing to children.
The logo is comprised of a modified Century Gothic Pro. I needed a geometric sans serif to fit well with the modified double o. In order to keep the logo consistent I decided to modified the double e as well.
I picked this bottle size for both aesthetic and practical purposes. The small size allows for easy storage in a lunch box or backpack.