Joocee

Logo and Packaging

Overview

After the emergence of COVID-19 the concerns over health habits have understandably increased. The goal for this project was to create a vitamin c supplement that could appeal to kids and their parents. I wanted joocee to feel like a supplement but still be fun and appealing to children.

Year

2020

Category

Logo Design, Packaging Design

Industry

Vitamin Supplement, Beverage

Location

United States

Instructor

Bradford Prairie and Candice Lopez

The logo is comprised of a modified Century Gothic Pro. I needed a geometric sans serif to fit well with the modified double o. In order to keep the logo consistent I decided to modified the double e as well.

I picked this bottle size for both aesthetic and practical purposes. The small size allows for easy storage in a lunch box or backpack.

kutaka
crowd
work