Betsy Builds is a personal brand made for Betsy Huynh. She specializes in interior design and has created a following on social media with her fun personality and instructional clips. Her focus is on showing her followers how to make their space look great without breaking the bank. We were tasked with developing a brand that connects her social media presence with her interior design business.
The logo needed to be feminine but have playful traits that characterize Betsy on her social media platforms.
The merch is based on her phrase "Hola Mushashas" which she says at the start of every post.